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Understanding Your Brand Better Will Move the Growth Needle Says Brandologist Judy Winslow (from http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=64d69da0153d42ce97c70654e6aff289&url=https%3a%2f%2fmarkets.businessinsider.com%2fnews%2fstocks%2funderstanding-your-brand-better-will-move-the-growth-needle-says-brandologist-judy-winslow-1032525793&c=15557025281511173558&mkt=en-us)
Judy Winslow, brandologist and founder of UnforgettableBrands, says entrepreneurs should go deeper than visual elements and look to themselves in order to create a strong brand for their business.