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Up From the Grass Roots: General Mills Brings New Ideas Into the Marketing of Cereals and the Evolu (from http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=2FE5D82848D8408CA6F7DA8F1F36D4D7&url=https%3a%2f%2fwww.theatlantic.com%2fmagazine%2farchive%2f1935%2f08%2fup-from-the-grass-roots-general-mills-brings-new-ideas-into-the-marketing-of-cereals-and-the-evolution-of-american-business%2f652680%2f&c=17877049712631964458&mkt=en-us)
These two innovations, by improving flour quality and lowering costs of manufacture, brought disaster to many small mills laggard in introducing the new equipment; this period of transition is ...